In the business of making money online, choosing the right niche or topic for a web site is crucial towards your success. I’d say it is the most important decision to make. In this article you will learn why I chose to build a web site in the debt consolidation niche to make money online.
Choosing the right topic to build a web site and market in is so very important. I believe that this is the foundation to your whole product. Look at it this way. Let’s assume that you pick the wrong niche but do everything else right. You post all the right content, you get all the right backlinks, and you rank very well in all the search engines. All sounds great so far right? Well, wrong! If you choose a dead or poor niche, you will not make money.
Choosing something like Beanie Babies might not be the best idea for the fact that there isn’t much money per unit in Beanie Babies. Let’s look at this from an AdSense perspective. If you launch a Beanie Baby web site for the purpose of making money online with Google AdSense, you’re looking at displaying ads on your site that have a very low cost to advertisers in Google AdWords. Secondly, you are competing in an extremely competitive niche which means you’ll be working your butt off to get superior ranking.
The above screen shot (you can click on it for large view) is from one of my favorite programs called Micro Niche Finder. This program allows me to research keywords and discover how competitive they are among other publishers and marketers. Secondly, it allows me to discover how many searches are done within a 30 day period. Piece the two elements together and I have a program that will show me the keywords that have the highest amount of search traffic with the lowest amount of competition.
The above screen shot shows keyword phrase: beanie babies. You will see that this is a HOT TOPIC in the search engines. In the last 30 days, we’re looking at 36,720 searches. Seems great right! Wrong!!! If you look at the strength of competition, you’ll see that it is 12,500 with a big RED light saying “Too Much Competition.”
But here is the thing, here is the other element that makes Micro Niche Finder amazing. Let’s assume that beanie babies was fine. Let’s pretend that it still received 36,720 searches and had a very low strength of competition. Sounds, great so far!! Green light on the SOC!! If these conditions were met, we could assume that beanie babies would be a perfect niche to either write a post about or launch a full blow blog or website, right? Wrong!!!
Look at the ad cost section. You will see that advertisers are paying only .56c to get top rank in Google AdWords. What does that mean? It means that when you display Google AdSense on your beanie baby web site that you’ll only get a few cents per click.
Traffic is very valuable and what you do with the traffic you do get is important. All in all, wasting a visitor on a .03c click is not smart. Each visitor is worth a lot more. So the key with Google AdSense is finding a niche that pays well. Let’s looks at a new screen shot in Micro Niche Finder.
The above is a screen shot captured from Micro Niche Finder for the keyword phrase: debt consolidation. You can click on the screen shot above to view a larger size so you can see it better. What I have done here is used Micro Niche Finder properly to fully research the keyword phrase, debt consolidation. The above screen shot shows results of excellent keywords that I can use in my debt consolidation web site or blog. Let’s break things down:
I have found keyword phrases that yield a very high amount of monthly searches.
I have found keyword phrases that yield a very low level of competition.
I have found keyword phrases that yield a very high cost to advertisers.
What does this mean? It means that if I use the above keywords in an Internet and search engine marketing campaign, I’ll have a very good chance at ranking well in the search engines for these keywords and when I do, I’ll end up getting a lot of traffic from it. Secondly, when the traffic that I funnel into my site or pages click on my Google Adsense ads, I’ll be sending traffic out of my site for a much higher cost per click compared to beanie babies.
Now, I’ll be honest with you. I am not an expert Internet Marketer. I am not like Joel Comm, Mike Filsaime and others. However, I am indeed educating myself and training to be successful in Internet Marketing just like them.
For now, I have done very well with search engine marketing. I have proven to myself time and time again, that I can indeed rank very well in the search engines for topics that I seek out.
I believe that search engine marketing skills and Internet marketing skills are somewhat transferable. However, in the world of Internet marketing, it is much like any kind of product marketing. You need to learn how to successfully present products and services to people to score sales.
So in essence, Internet marketing is much different than search engine marketing. Search engine marketing is simple. It’s a matter of successfully marketing your services and products, web pages, etc… in the search engines with great visibility and attraction to people. Internet marketing is much more complex.
Internet marketing involves building mailing lists, very closely controlling what your traffic does and most importantly utilizing your traffic to the ultimate maximum. Many Internet marketers don’t even waste their time with Google AdSense. However, with me, I believe that by using Micro Niche Finder to discover which ads are the most expensive for Google AdWords advertisers, it tells me what is totally hot in the market. From there, I can filter down my results to discover not only which keyword phrases are hot but most importantly, which hot keyword phrases will land me a great ranking.
I think that using Google AdSense and Google AdWords as a basis for choosing my niche, everything else will go hand in hand. In the debt consolidation niche, consequently, I discovered that this niche is very hot and amazingly has a low amount of competition for many phrases. These same phrases are very expensive for AdWords advertisers. This tells me that there is obviously a lot of money being exchanged with in this niche. Internet marketing will go hand in hand.
Debt consolidation is a rich niche and as predicted by researching Google AdSense and AdWords I soon discovered that there is an abundance of products available in places link ClickBank. Secondly, this leads me to believe that I too could piece together a wonderful product and sell it in ClickBank. The possibilities are truly endless and the ball is in my court.
All in all I will say this… choosing the right niche market and topic for your make money online blog or web site involves common sense. In this article I used beanie babies and debt consolidation as examples. Think about this for a minute. Beanie babies is a dead market. You can go to the Dollar Store and purchase a brand name Ty Beanie Baby for a few dollars. Yet, everyone still blogs about Beanie Babies and everyone still has their crazy collections of Beanie Babies.
Unfortunately, because Beanie Babies have dropped in market value, the cost of the ads in Google AdWords have dropped too. This stems deep into the root of the niche. Consequently, there are no products to sell in ClickBank, there are no profitable affiliate programs to join and all in all there isn’t even any money to be made in Google AdSense.
With just an hour of research, I discovered the complete opposite in debt consolidation. Think about it. How many TV commercials do you see and how many radio ads to you hear that advertise debt consolidation? How many times per week do you receive junk mail from people that say you’ve been pre-approved for a debt consolidation loan or similar? Debt consolidation is a very hot and rich topic on the Internet. It doesn’t take a rocket scientist to figure that one out.
To be successful in the business of making money online, you have to choose a niche that is rich in money and balanced with a lower level of competition that will allow you to successfully have a good presence on the Internet.
For those following along in my competition against John Cow, I have chosen debt consolidation as my niche and in my next post I will be revealing the URL of my niche blog. Additionally, I have some amazing news about a wonderful product that has been donated to me from Joel Comm himself. This product is very expensive and very effective. It is a product that you will want to get your hands on for sure.
My next post will be coming very quickly. In my next post you will learn the URL of my niche blog and also discover how you can get your hands on this amazing product autographed, signed and shipped direct to your from Joel Comm. Stay tuned.